Penn State political science Professor Eric Plutzer was quoted in a recent Voice of America article about the 2016 presidential election. Here’s an excerpt:
“Whatever the conclusions are in the association’s upcoming report, Plutzer said future demand for polling is expected to remain as strong as ever.
” ‘The public’s insatiable demand for polls, there were over 1,000 national horse-race polls in this election, is unlikely to disappear,’ he said.
“But Plutzer added the polling industry will be forced to develop innovative polls that try to understand how ordinary voters think rather than just trying to determine where candidates stand in their efforts to win elections.”
Read more at VOAnews.com.