Screenshot of BleacherReport.com website.

Mark Major, a Penn State political scientist, was quoted in a Bleacher Report article about LeBron James’ endorsement of presidential candidate Hillary Clinton. An excerpt of this story featuring Grossman is below:

Mark Major

“Goodman says that particularly given James’ appeal among young and African-American voters—two demographics that generally vote at lower rates than the population as a whole—a strong endorsement has a real chance to mobilize voters who might not otherwise show up on Election Day.

“‘For LeBron’s fanbase, especially since they skew young,’ says Mark Major, a political scientist at Penn State, ‘that’s where a celebrity endorsement can have the biggest impact—not by changing minds, but in enthusiasm.'”

Read more at BleacherReport.com.